Keller Williams’ Tech Pivot Wins Over Fans, But Could Face Hurdles

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All week, Inman is taking a Deep Dive into Keller Williams. We’re talking to key executives, unpacking its strategic moves and reporting live from the virtual KW Mega Camp, with the goal of telling you everything you need to know about KW right now.

Watch for future Inman Deep Dives into top brokerages coming in the months ahead. It was early 2018 when Gary Keller made his now-famous proclamation about Keller Williams’ future.

“We are a technology company. Number one that means we build the technology.

Number two that means we hire the technologists,” Keller said at his company’s Family Reunion conference in February of that year. “We are not a real estate company anymore.

” Vija Williams Vija Williams was in the room at […].

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