His book, Winning at SaaS, is a guide to changing your approach; aligning your teams; and establishing a sustainable, profitable business model. We conducted our interview via email.
It follows here: What is your book’s name and publisher? “Winning at SaaS,” by Steve Tafaro, published by Tafaro & Associates, Inc. Tell me about your background.
With more than 45 years of executive management, sales, marketing and leadership experience in technology and service-related businesses, I provide CEO advisory services, workshops and accept speaking engagements. The focus is squarely placed on helping early-stage SaaS businesses accelerate sales […].
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