Prudential Center and New Jersey Devils fire up a new food and beverage experience in time for the new season

The Prudential Center’s kitchen is heating up with excitement. New Jersey Devils and Prudential Center on Monday announced the launch of a new hospitality brand in collaboration with Levy, a world-class leader in hospitality at iconic sports and entertainment venues.

Eastback Kitchen, the newly debuted culinary brand of Newark-based Prudential Center, showcased its newest food offerings for the upcoming season to a select group on Monday elevating the Prudential Center’s culinary delights with a boldness and flavor of New Jersey. Aron Zaks, executive chef of Eastback Kitchen said the brand was inspired by the industrial spirit of Mulberry Street, formerly known as East Back Street, which borders The Rock.

“Like me, so many chefs on our culinary team grew up cooking […].

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