Assisted dying adverts to be banned if service legalised, Kim Leadbeater says | Assisted dying

Adverts promoting assisted dying services will be banned if the procedure is made law under a new amendment, the MP sponsoring the bill has said.

Labour’s Kim Leadbeater said adverts promoting assisted death as an option for terminally ill people would not be allowed.

She will table an amendment prohibiting such advertising when the bill returns to the Commons on Friday, as well as an amendment that would require the Department of Health and Social Care to undertake an assessment of the state of palliative care.

In a letter to MPs, Leadbeater said there was a “wide consensus” that advertising the procedure should not be permitted. Adverts in other countries including Belgium and the Netherlands have received widespread backlashes for appearing to promote assisted dying as a…