At the Short Hills Mall, a One-Stop Beauty Shop

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Let’s face it, the maintenance it takes to look your best can be time consuming. Once you identify the brands you prefer, you have to schedule appointments and run around town getting to them. Enter BLVD: Brows, lashes, blowouts and manicures, all in one place.

BLVD co-owner Robin Moraetes’s new salon puts four favorite beauty-service brands all in one place: Neiman Marcus, Short Hills. Courtesy of Robin Moraetes

To Robin Moraetes, BLVD’s co-owner, the concept was a no-brainer. Moraetes spent 17 years as a marketing exec coming up with innovative ways to promote mega-companies such as Dell, Moet & Chandon,