Fairway Independent Mortgage adopts new name
By: Maria Volkova | Published: 2025-07-03 16:47:00 | Source: www.nationalmortgagenews.com
Fairway Independent Mortgage is rebranding as Fairway Home Mortgage.
The Wisconsin-based lender has operated under its original name since its founding in 1996. But the company is ready for a change, its founder said.
Steve Jacobson, CEO of the firm, said the move “reflects a fresh look, a renewed perspective, a future-forward vision.” He emphasized that it’s more than a cosmetic change — it signals how the company is positioning itself for long-term growth.
“It represents our evolution, and our commitment to innovation, all while staying rooted in the values that have always defined Fairway,” Jacobson added in a statement.
As of Thursday, the company’s website has the updated title and a tagline in a large typeface that says “all roads lead to home.”
Jon Tobias, president of branch…
