Metuchen’s ‘Spark’ flips retail on its head

Ever been to one of those rooftop lounges or restaurants where the whole place is built on a giant turntable of sorts? You don’t really feel the motion but over the course of the night, your window-side table has a constantly changing view.

If the headline made you think that’s what’s coming to New Jersey, my apologies. One, we’ve already had those, like the Carousel Bar that opened at Bally’s in Atlantic City a few years ago. Two, I didn’t know quite how else to explain what this new business is.

Yes, it’s going to be a rotating retail space, but not in that physical sense. It will rotate what retail businesses are using the space from one month to the next. It’s sort of a “pop-up” concept, but not exactly.

It’s called Spark, and it’s happening in Metuchen. The idea…