Middletown, NY Theater Adding Extra Half Hour of Ads Before Movie

A Hudson Valley movie theater has announced that movies will now start up to a half-hour after the posted showtime because of increased advertisements.

When I was growing up, stories about the future always predicted that we would be bombarded with advertisements everywhere we looked. We’re actually living in that reality right now. Whether it’s a sports drink ad blaring through the gas pump, a sneaker logo superimposed on the pitcher’s mound during a game or the friendly advertisement interrupting this paragraph…

Everywhere you look, someone is trying to sell you something. Even after shelling out hundreds of dollars for a new television, you’re stuck having to see sneaky little advertisements in the on-screen guide, and we’ve all just gotten used to it.

Now, a Hudson Valley…