Patty Arvielo on representation and NAF’s Rocket-like future

Arvielo, who spoke to audience members at HousingWire’s The Gathering, shared that she uses Rocket Companies’ success as a litmus test for NAF.

“We may not be the biggest, but the goal at NAF has always been to build an end-to-end solution,” she said. “Rocket is Amazon, and NAF is Walmart, and I’m okay with that.”

But the main difference, Arvielo said, is that “NAF doesn’t compete with its real estate company… we are their partner… we help our retail LOs retain their books.”

‘It’s lonely at the top’

After outlining her ambitions for NAF and her admiration for Rocket’s model, Arvielo turned inward, reflecting on the personal cost of leadership.

Arvielo, who went from cleaning real estate offices at age 16 to pioneering New American Funding…