Reinventing customer success in mortgage tech

With more than two decades in mortgage technology, I have seen transactional support models — judged solely by ticket-close times — fall short of today’s complex borrower expectations. National Mortgage News recently highlighted that lenders leveraging Freddie Mac’s machine-learning enhancements to Loan Product Advisor shaved five days off loan cycle time while saving $1,500 per file, proving how proactive tech pays dividends.

As the mortgage industry’s digital transformation has accelerated, companies like Rocket Mortgage have set a new benchmark for digital experiences, creating a ripple effect that challenges every technology provider to innovate continuously. However, true innovation extends beyond making a push-button solution or a sleek interface. It requires…