TfL blocks Save the Children advert calling for end to two-child benefit limit | TfL
By: Hannah Al-Othman | Published: 2025-06-04 19:04:00 | Source: www.theguardian.com
Transport for London (TfL) has banned adverts from the charity Save the Children calling for the two-child limit on universal credit and child tax credit to be scrapped, deeming them in breach of its bar on “political” advertising.
The adverts, designed to look like a train departure board, carry the message: “By the time you get to work another child in the UK will be dragged into poverty.”
They were due to run in Westminster underground station to coincide with the government’s comprehensive spending review due on 11 June.
After the adverts were initially rejected, the charity changed a strap line from “time for the UK government to scrap the two-child limit” to “it’s time to scrap the two-child limit,” but this was also rejected by the transport body.
The two-child…