Real Estate Teams Need Better Tech — RISMedia

Real estate technology continues to advance, giving professionals the ability to scale. But time and time again we see one industry segment get left behind: teams.

Solo agents unlock autonomy and freedom when they leverage the right tech, but teams often can’t fully benefit from those same platforms. Teams need specialized technology. 

Why team-focused tools matter

A team’s tech stack needs unique functionality to navigate the nuances of the team dynamic to avoid missing out on opportunities and earning potential. Why does it matter? Solo agents focus on their own goals, while teams and their leaders have to balance individual and collective objectives. 

In fact, teams operate more closely to a typical brokerage than their solo agent…