RE/MAX, Magnite team up on commerce media business

“We know brands are looking for precision and efficiency, and enabling our data through the supply side helps deliver both,”  Abby Lee, RE/MAX’s executive vice president of marketing, communications and events, said in a statement. “We’re excited to work with Magnite to bring our commerce media strategy to life through the REMAX Media Network, and offer advertisers smarter, more powerful ways to reach the people making major life purchases with the right message at the right time.”

According to the release, RE/MAX will work with Magnite to “monetize its onsite digital inventory and activate its first-party home buyer data offsite.” The company said this will create new opportunities for brands to reach prospective buyers who are ready to…