Cutting Through the Noise on The Various Agendas — RISMedia

If you spend any amount of time these days following real estate news—or more accurately, the endless chorus of industry pundits—you might start to believe the sky is falling. The debates swirling around MLS participation rules, commission lawsuits, and the rise of Private Listing Networks (PLNs) have triggered no shortage of doomsday scenarios, public handwringing, and self-appointed experts forecasting the demise of cooperative real estate as we know it. As I have repeatedly said to anyone who asks, I completely understand both sides of this discussion.

The noise volume is high, making the stakes feel huge. And yet, as with so many things in business, this moment really comes down to something far simpler: the difference between reaction and…