Zohran’s Campaign Logo Looked Nothing Like a Campaign Logo

Nobody would credit Zohran Mamdani’s campaign graphics for his win, but they were, like his campaign, like nothing else in politics. First, there’s the saturated color palette: A royal-blue field—brighter and more electric than Biden blue—backs up ochre-yellow letters with vermilion drop shadows. (Occasionally the colors are reversed, with the ochre as the background.) The typeface has curvilinear flourishes and flares that suggest the hand-painted lettering on a storefront sign far from politics, like the 1-Shot lettering enamel on a Washington Heights awning reading COLD BEER. Other…