Keepin’ It Real in Real Estate — RISMedia

Yes, yes…we know. Everyone is talking about AI. It’s in your inbox, your newsfeed, probably even your group chat. If you’re feeling a little AI-fatigued, you’re not alone. But don’t roll your eyes just yet. In real estate, this isn’t just hype; it’s a shift.

And don’t worry: AI isn’t here to take your job. It’s here to give you back your time. That’s a good thing—as long as you don’t let it steal your personality in the process. Used right, AI frees you up to be even more you.

Let’s get one thing straight: In real estate, trust isn’t a nice-to-have. It is the job. Clients don’t hire agents for perfectly worded emails or flawless listing photos. They hire agents who get them. Who understand their priorities. Who’ll pick…