Make healthy food more appealing, government tells supermarkets

Food businesses must make it easier for customers to buy healthy food, under new government plans announced on Sunday.

Supermarkets and food manufacturers in England will partner with the government to tackle obesity rates by encouraging people to make their weekly shop healthier.

Ministers say it will be up to food retailers to decide how they do that, but it could involve offering promotions on healthy food, tweaking loyalty points to incentivise healthy options, or changing shop layouts.

It may also involve changing products to make them healthier.

It is hoped the plans will help to make healthy eating more accessible to customers and relieve pressure on the NHS.

The policy will see major food retailers report on healthy food sales in a bid to increase accountability – and…