3 Ways to Boost Engagement With Selfie-Style Content — RISMedia

Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers.

In the age of TikTok, hyper-polished, overly-produced videos are a thing of the past. Today’s most effective social media content is simple, scrappy and all you need is your phone.

While there’s certainly a time and place for drone shots and cinematic walk-throughs, when it comes to social media—specifically short-form content—people want to see your raw, authentic self. 

Think about it this way—when you’re in the middle of a TikTok doom-scroll, are you more likely to watch a video with a voiceover or with someone speaking directly to the camera? Whether you’re…