Colorado homeowner who went viral launches AI seller platform

Ridley provides homeowners with access to the multiple listings service (MLS), market reports, attorneys, an AI chatbot to answer questions, comparable property analyses and vendors, among other services to aid the home selling process.

And if the homeowner prefers a human to the platform for any stage, Ridley can connect them with one through a partnership with brokerages, which also allows sellers on Ridley to list on the local MLS. That’s important because it could remove a huge barrier in for-sale-by-owner (FSBO) transactions.

The platform launched to the general public in Colorado on Tuesday, with plans to expand to four other states in the near future.

“The goal is not to fully replace [an agent],” Chambers told HousingWire in an interview. “It’s to empower…