Using DMs and Comments to Build Relationships — RISMedia

Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers.

In real estate, relationships are everything. And while social media is packed with marketing potential, many agents are still using it as a one-way megaphone—posting listings and market stats, but stopping short of real connection. If you are not actively starting conversations, you’re leaving opportunities for lead generation on the table. 

Think of social media as the dinner table. It’s where people gather, share their lives and talk about big decisions—like buying or selling a home. But how do you join those conversations without coming off as pushy or salesy?

That…