Abstract verbs in, long descriptors out: How do you name a political party? | Politics

What’s in a name? Potentially a lot, if you are launching a movement with ambitions “to shape something truly transformative” in British politics.

That’s the challenge facing Jeremy Corbyn and Zarah Sultana, the former Labour MPs who announced plans last month, if not in the most coordinated fashion, to launch a leftwing political party. More than 600,000 people have already signed up for updates on the new group, which will be called … what?

“The members will get to choose,” Sultana said earlier this week, as a consultation on the subject closed. It will not be called Your Party, however, despite having launched on a website with precisely that name. Her own preference is the Left Party, “because that’s what it says on the tin … We’ll obviously put that to the…