Adapting Your Marketing to Match The New YouTube Policies — RISMedia

Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers.

YouTube has long been a powerful platform for social media marketing, something many real estate agents have grown to take advantage of. Not only does it help market your business, but many agents also make additional revenue from ads or the YouTube Partner Program.

The platform, however, recently announced some changes to its monetization policies that could affect how agents earn revenue from their videos.

YouTube recently tightened its definition of its “repetitious content” policy, now shifting it to be named “inauthentic content.” The pre-existing policy has been…