Borrower Psychology, Marketing, DSCR, AUS for Non-QM; Note on LO Strategy; Supply Manager’s Telling Comments

My cat Myrtle never seemed to listen, but heard lots. LOs can hear the difference, when dealing with a borrower, between “What is your rate?” versus “Can you help me?” Hearing is important, listening even more so. “Rob, are you hearing that the industry is ‘conferenced out,’ especially at the national level? The MBA’s National Secondary was a few weeks ago, this week is the MBA’s Chairman’s event, next week and following weeks are more conferences at the state level. My employees want to attend, but is there really that much new? They aren’t cheap to travel to or register.” There are a lot of events, and…