Canadian brokerage featured on reality TV enters the US market
By: Jonathan Delozier | Published: 2025-06-09 22:13:00 | Source: www.housingwire.com
RARE’s entry into the U.S. market is led by company founder Adam Stern, who has more than 20 years of experience in the real estate industry. He has overseen more than $12 billion in sales and trained more than 4,000 agents across 16 offices.
“We’re thrilled to bring RARE to South Florida because the future of the brokerage business belongs to bold, entrepreneurial agents,” Stern said. “For years, the top 10% of agents have dominated the industry, yet traditional brokerages have failed to truly reward them in a real way.
“The old promises — training, support, mentorship and guidance — haven’t changed in decades. It’s time for a model that puts up-and-coming agents and top producers first, creating real financial incentives for the agents driving this…
