Eight Social Media Mistakes That Are Killing Your Real Estate Business — RISMedia
By: Devin Meenan | Published: 2025-06-17 19:12:00 | Source: www.rismedia.com
Today, we’re going to cover the eight big mistakes real estate coach and industry veteran Brian Icenhower believes are killing most agents’ social media presence (and therefore, their ability to make this a profitable real estate channel).
“You’ve got to sacrifice your social profiles for your business,” he begins by saying.
“And if you’re not willing to do that—if you’re half-in, half-out—you end up looking like a part-time agent. And that’s what kills business.”
With that in mind, let’s get straight into it.
Mistake #1: Flex culture
The first thing Icenhower tackles is the ever-present “flex” culture that we have in real estate. And yes, posting a selfie on a private jet might get you likes, but it won’t get you…
