eXp team leader David Brooke on how to overcome industry myths

Velt: You’re with eXp and have a team, a downline and a coaching platform. How do all of those pieces come together?

Brooke: Well, the missions intersect with very one simple phrase that I’ve adopted over the years, which is “demand excellence.” And when I got started in this business, there were a lot of, I don’t want to call them lies, because it feels like that’s purposeful. But I believed a lot of things that were incorrect about the business — that others were saying about the business, or about themselves or about their own experiences.

He said these myths shaped his early career in ways that caused setbacks — particularly financially. These experiences now drive his approach as a leader.

Brooke: I just remember how that affected my life and the…