Experts speak on contrasts, agent benefits

Zillow: A lead-gen platform

According to DelPrete, “Zillow has two lead-gen monetization strategies inside Premier Agent,” he said. “There’s market-based pricing, where you pay up front and then you get leads, and then the other is Flex. In Flex, you pay nothing up front, but you only pay a success fee. I believe it’s about 40% of a commission if that property actually transacts.”

“The way that Zillow works is they get the listings. And the listing on the website has a contact button,” he said. “When somebody clicks that contact button, it doesn’t necessarily — in fact, it rarely — goes to the listing agent.”

However, recently Zillow has started showing listing agents’ contact information, according to Davis.

According to Zillow, roughly…