Goby Homes launches transaction platform, founder honored

Nickelson said the platform was developed to reduce transaction failures and cybersecurity risks that continue to plague the industry. Nearly 250,000 real estate deals fall through each year in the U.S., according to Goby, and roughly half of real estate businesses have experienced a cyberattack in the past two years.

“Despite countless tools available, transactions still fall apart because key information gets missed, roles and responsibilities are unclear, and real-time transparency is almost nonexistent,” Nickelson said. “Without a shared source of accountability, confusion builds, leading to friction, a poor client experience, and ultimately, fallout.”

The Goby Homes platform serves as a central hub for all parties involved in a transaction — buyers, sellers,