How AI is redefining intent in real estate

That’s where conversational marketing steps in. It’s not about shouting louder. It’s about listening better and doing it at scale. Think real-time chat flows that qualify buyers, AI assistants that know exactly what questions to ask, and intelligent routing that gets high-intent prospects in front of the right people, and fast.

Everyone’s “generating leads.” Few are identifying Intent.

Most brokerages don’t have a lead problem. They have a filtering problem.

You don’t need more leads. You need to know in real time who’s just browsing and who’s ready to move. That goes for buyers, sellers, and yes, even agents considering a move to your brokerage.

Conversational marketing solves this by doing what your best recruiter or ISA would do if they had…