How to Turn Who You Know Into Business That Grows — RISMedia

Whether you’re brand new to real estate or just hitting the reset button on your business, there’s one thing I’ll tell you: If you want listings, referrals and a pipeline that doesn’t ghost you—build your sphere of influence.

And no, I’m not talking about cold-calling strangers from the phone book like it’s 1987. I’m talking about the people who already know you, like you and—spoiler alert—might be willing to refer you.

Start where you are (and be a human first)

Your SOI includes everyone you know—family, friends, old coworkers, your hairdresser, your kid’s soccer coach, even the neighbor you only see when walking the dog.

Go through your phone. Scroll your contacts. Look at your social media. You probably know more people than…