InGenius acquires mortgage recruiting platform SIMPL
By: Sarah Wolak | Published: 2025-07-25 15:51:00 | Source: www.housingwire.com
“Recruiting isn’t just about finding people — it’s about building the right team,” Naghmi said in a statement. “Our goal was to create a cost-effective platform that could be used in the real world — by real producing managers who want to grow their footprint. SIMPL had to be powerful, yet practical. That’s why we say: Keep it SIMPL.”
SIMPL now lives inside InGenius 2.0, pairing recruiting workflows with the most accurate mortgage data available. From first outreach to signed offer, SIMPL helps recruiters and managers track conversations, automate follow-up and organize the entire journey.
“Users who spend just 20 minutes a day, three times a week, consistently hit their recruiting targets,” said Jeff Walton, CEO of InGenius. “That’s just one hour a…
