Ingenius acquires mortgage recruitment platform

Real estate and mortgage intelligence provider Ingenius announced an acquisition and integration of a new recruitment platform aimed at helping retail branch managers into its own data tools. 

The Pompano Beach, Florida-based technology firm welcomed the deal that combines SIMPL with Ingenius’ data software. Built by longtime mortgage sales leaders Fobby Naghmi and John Perry, SIMPL stands for Strategic Intelligent Management of People and Leads. 

The addition of SIMPL will enhance managers’ ability to organize the entire loan officer recruitment process, from initial conversations to final offer, saving hours each week, claimed Ingenius CEO Jeff Walton. “Users who spend just 20 minutes a day, three times a week, consistently hit their recruiting targets,” Walton said in a press…