Kim Prior’s Purpose-Driven Leadership Style Unlocks Trust and Better Outcomes — RISMedia

Above, Kim Prior 

In a real estate tech world obsessed with speed and scale, Kim Prior stands out not just for what she’s built—but how she’s built it. Currently serving as executive vice president at FBS, the employee-owned company behind Flexmls, Prior’s journey is less about splash and more about substance. Over the past three decades, she’s helped shape the future of real estate by staying ahead of trends—leading boldly with purpose, heart and vision.

Her story begins on the brokerage side, boots on the ground in a firm with over 1,000 agents. While many were still stapling listings to newspaper pages, Prior made one of her first trailblazing moves: shifting the company’s multimillion-dollar advertising budget from print to digital….