Longbridge COO Bill Packer on how technology is influencing workflows

After seeing the success in servicing, we asked: How do we bring that to our operations? And once we get it with our operations, how do we move it to the front of the funnel?

Our Loanbridge system is bringing that same methodology to our operations team on the origination side that we’re using on the servicing side, and then we’ve been working incredibly hard, principally with our retail sales force, both our NFS team and our call center team, to take their workflows and standardize them as well, and then integrate them with our marketing journeys.

SW: What are some of the other workflows where you are combining AI with human effort?

BP: So we introduced, again on the on the servicing side, but we’re now pushing it forward into our originations area, what we call…