Rayse expands platform with new home seller tools

Originally focused on buyer-side transactions, Rayse is now offering agents a way to document and share their behind-the-scenes work with sellers through a centralized platform.

“Our mission has always been to elevate the role of the agent and give them the tools to clearly communicate their value,” said James Dwiggins, co-founder and co-CEO of Rayse. “This seller version is a natural next step, and the early response has been incredible. Agents now have one centralized place to log and share all the activity — marketing, offers, updates — keeping clients informed and confident every step of the way.”

The company says the new seller-side platform was developed in response to national data showing that many sellers underestimate the time and effort involved in listing…