Rich Media Isn’t a Luxury. It’s Your New Standard. — RISMedia

Today’s buyers don’t just want to see a listing. They want to experience it.

In a digital-first world, scrolling through static photos and skimming dry descriptions doesn’t cut it anymore. Buyers expect more, and honestly, they deserve it. They want to imagine walking through the front door, taking in the layout, getting a feel for the space. And they want to do all of that from their phone or laptop before they ever schedule a showing. That’s why rich media is no longer a “nice-to-have.” It’s table stakes.

Rich media equals real impact

We’re talking virtual tours, drone footage, 3D floor plans and high-quality video that brings a property to life. These tools aren’t bells and whistles. They’re strategic sales tools. They give…