Social Media That Connects — RISMedia

Social media is a crucial component of marketing for real estate agents today. It helps you stay connected with clients, share your knowledge and show that you are someone people can trust. But simply posting your latest listing is not enough. To achieve real results, you need to utilize social media thoughtfully and consistently.

Here are six simple tips to help you maximize your social media presence.

1. Share more than just listings

It is helpful to post about your latest homes for sale or recent sales, but your audience wants more than that. Try sharing tips for first-time buyers or sellers, updates on what is happening in your local market, or short videos showing a tour of a home. This type of content provides your followers with helpful…