Texas team rejoins eXp Realty amid YouTube-driven growth
By: Jonathan Delozier | Published: 2025-06-17 21:22:00 | Source: www.housingwire.com
Ferris, whose “Living in Houston Texas” YouTube channel reportedly accounted for nearly half of his team’s 368 transactions last year, is teaming up with Joe Rodriguez, another eXp Realty agent and creator of “The Original Living in Houston Team.”
Rodriguez’s channel has amassed more than 60,000 subscribers and 7.2 million views.
The pair now lead what they describe as Texas’s largest media-driven real estate team, with an estimated 5,000 inbound leads per year through localized video content.
“This is a textbook example of how innovation and authenticity can reshape an entire market,” Leo Pareja, CEO of eXp Realty, said in a statement. “Kyler and Joe are using content to build trust at scale and eXp’s platform is the perfect foundation for this next…