Tips for aging in place from … Best Buy?

Earlier this week, an editorial was published by NextAvenue titled, “Aging in Place Home Modification Tips for Older Adults.” The byline is attributed to “Lively from Best Buy Health,” a company that was an early entry in the senior-focused tech space.

Lively, formerly known as GreatCall, launched what it calls “the world’s first easy-to-use cell phone” known as the Jitterbug in 2005. At the time, it was angled as an alternative to devices for older users.

Best Buy acquired GreatCall in August 2018, a deal valued at $800 million. Best Buy’s reasoning for the acquisition seven years ago seemingly came with an understanding of the global demographic shifts taking place, which are being treated with some alarm and caution today.

Best Buy “is specifically…