Why homeownership credit cards are gaining traction

How many times a day does a consumer pull out their credit card to pay for gas, groceries, or to buy themselves a sweet treat on their way home?

Mortgage lenders hope that putting their company names on credit cards consumers use daily will keep their brands top of mind — and lead to repeat business.

Rocket Companies and Mesa, a homeownership membership platform that allows lenders to co-brand a credit card, are among a handful of companies offering financial products with homeowner perks.

Rocket rolled out a Visa credit card in 2024 with the goal of making the firm “a trusted financial partner at every step- not just during the mortgage process,” said Kirsten Klotz, Vice President of Rocket Card, in a statement. 

The megalender’s card offers a number of incentives including 5% back on…