Why You Should Be Pursuing Failed and Expired Listings—and How to Find Them — RISMedia

Agents are constantly looking for new ways to gain an edge, generate leads and close more deals. One of the most powerful lead sources? Failed and expired listings. These are properties that were once listed on the market but didn’t sell. 

Let’s explore why failed and expired listings are among the best lead sources and how you can find them.

They’ve already tried to sell

Unlike cold leads or owners who are unsure about selling, expired listings represent homeowners who have already tried. They’ve decided to sell, gone through the listing process and endured the stress of showings and negotiations—only to have the deal fall through or the listing expire without a sale.

That alone sets them apart from most prospects. It means the seller has…